Becoming Instagram Famous Isn’t That Hard

A strong and stunning Instagram feed
There are a number of key factors that can make your famous here on this widely used platform all over the globe. You have to keep your concerns only with those who are going to get you a great number of followers for a long time. In this regard, the most important thing is to make your profile look great to others. Making your profile appealing for your visitors is one of the key factors of becoming popular on Instagram.

For example, you are supposed to showcase your photography skills to the public, don’t ever dare to post a low quality or a bad photo, which will surely ruin everything in front of your audience. Rather choose not to post anything at all. High-quality content is the only thing that is going to get you the expected engagement rates.

Moreover, keep in mind that the people will attract to your profile only if you have something unique as compared to others. Uniqueness is the most important thing because if you aren’t unique, you aren’t giving people any reason to follow you. For example, if you are selling content writing services to the public, make them available the reasonable rates or give them offer to have the first article done for free. In this way, you can attract the people towards you by posting these offers visually on Instagram.

Make the people notice your profile
Managing to get the attention of people isn’t something very simple. You have to go through a lot of struggle in this scenario. You are having the aim of thousands of followers, likes, and comments but unfortunately, getting a few hundred followers becomes a hectic job.

In this regard, you can try out a few things to make other people notice you. Approach the people whom you know already and ask them to follow you on Instagram. Choose to add hashtags or captions to your photos. Using hashtags will make you appear in the hashtag feeds of Instagram. You can choose to follow a plenty of Instagram profiles and in this way, lots of them will follow you back. Also, interact with them in a nice manner to have a healthy relationship. Leaving good comments on photos of others may also get you, followers. Keep experimenting with different things until you get the desired number of followers.

Keep your followers engaged with you the right way
One of the most crucial things to mention here is that becoming Instagram famous isn’t about getting followers only but you need to retain your existing followers as well. In this scenario, keeping them happy, satisfied and engaged is another goal to achieve. Choose to make an amazing relationship with your followers by posting on a regular basis, replying to their comments individually etc. You may also choose to ask questions or try anything else to engage with your followers. It will surely let you build long-lasting relationships with your followers.

Reviewing Niche Products And Services

Reviewing Products and services can lead to unlimited opportunity

In this article we’ll be discussing the process of researching products and services that can be used as reviews within the posted content on your website. There is an awesome opportunity residing in every niche and product reviews are a critical component to any successful authority website on the internet.

Let’s have a look at these topics:

Introduction to Product Reviews
Products and Services can lead to great opportunity
The Top Platforms to use for product research
Building product keyword lists

Introduction to product reviews

Marketers create several types of product reviews:

Single product review – ex: Mr Coffee 12 Cup Coffee Maker
multiple product review – ex: Best 12 Cup Coffee Makers
Product vs product review- ex: Mr Coffee vs Keurig 12 Cup Coffee Makers

There are other ways to review products, some other product review types are:

Video – display product and how to use
Unboxing from delivery
Negative review warning viewers and offering a better choice
The 5 Ws – ex. who: Mr. Coffee – when: sold in stores, what: digital coffee pot, why: it’s new and improved, where: online and near you.

What can be included in our review:

Overall rank
Product descriptions
Pros and Cons
Price
Guarantee – yes/no
Product specifications

These can be displayed somewhere on the review page.

The reviewing products and services process is all to inform your readers so that they can make an educated purchasing decision, and help them make the best choice for their situation. The viewer has come to your website by choosing our link from the search engine result pages (serp’s).

The first thing they see upon entering your site is the link page that they clicked on. We should come across, or appear to them as professional business people who care about them so they can feel comfortable and trust us as niche authorities.

We also need to see the whole process from the right point of view in that we are trying to help the reader make an educated purchasing decision. We are NOT trying to sell them anything. Our service to the reader is to provide them with reliable quality content that answers their search entry, and lead them to the better choice, which could be the product that we are promoting.

How Reviewing Products and Services can lead to great opportunity
Every review represents a burst of traffic to your website and also an evergreen, or continuous, source of traffic. It’s a great idea to pay attention to the new releases, or trending products in your niche that you can review. As viewers are looking for the new product they can see your review and end up on your website, possibly leaving their email address or even making a purchase.

The more reviews that you write means more and more traffic to your website, coming from the many social media sites, forums, and various serp’s (search engine result pages). So, the more quality product reviews we can write means all the more potential opportunity through the many avenues can come our way.

The Top Platforms to use for product research

Product source or website – Best for specifications and details
Manufacturer – Best for specifications and details
Distributor source – Amazon, Best Buy, Home Depot
Reviews – great for feedback on the product. It’s a good habit to always check the product reviews on Amazon, and wherever the product is sold.
Google alerts – Google.com/alerts/product name – this will get lots of relevant info in your email so that you can stay updated and well-informed concerning the product.
Highest Competitors – could find some info useful whether a video or previously unknown fact.
JV sources – joint venture: JVzoo, JVnotifypro, phys example: The Rock and Under Armour teaming up to create a specific line of clothing.

Building a product keyword list
It’s really necessary to use a good keyword tool and there are a number of good ones Free online and most at least have free trials.

The FREE Google Keyword Planner has been around for many years now and is a great one to use. This keyword planner is great to use with each and every post, article, or page that you write and can certainly be of great assistance as you fill up your website with fresh, quality, relevant, keyword rich content that attracts viewers and satisfies their search inquiries.

One great thing about using this tool is that you can draw information directly from Google’s search engine which is by far the largest and most used search option available.

Find a quiet place and spend some time researching within and making a list of topics and ideas that you can write about. Every title should have one main keyword in it. Within every niche there are many areas or topics that can be written about. Every article, post, or page that you create for your website should have a keyword in the title and that will be the focal point of the article.

The goal for every article or post is to get your article and website ranked well with Google, Bing, Yahoo, and the rest of the search engines. This will attract visitors from the vastness of the internet to visit your site.

It’s best to save all of the keywords that we want to use and add them to the list which is saved within the keyword tool that we’re using. Some great information is found in the keyword tool, and it’s also best to choose a keyword that:

Is relevant to my niche
Gets over 30 average searches per month
Has less than 100 QSR, or quoted search results (competing sites)
Must be grammatically correct

While you’re building up your website with useful quality article content you are also presenting yourself as an expert within your niche.

Importance of Cyber Essentials and Steps for Certification

Do you think your organization is in need of a protection from cybercriminals? To preserve your official documents and customer details from hackers and criminals, Cyber Essential Certification is important. They are government implemented a scheme that helps you to protect your ventures stored details against online cyber-attacks.

GDPR or General Data Protection Regulation guarantee the privacy of your personal data, but they don’t provide any specific measures to do so. This regulation tells that you are responsible for your own personal data and it’s your duty to protect them. This part of security can be ensured by Cyber Essentials security schemes when it comes to system and stored data.

Why Cyber Essentials?

Cyber-attacks are the most common criminal activity taking place in recent times. Increase in these crime rates has affected the revenue and reputation of those organizations being attacked. Cyber Essentials were introduced to reduce these crimes and to ensure that all online businesses can be run safely.

These security systems protect those basic Information Technologies and software of the company, which are more easily hacked and used against them. The government collaborated with Information Security Forum (ISF) and the Information Assurance for Small and Medium Enterprises (IASME) consortium and developed some technical methods to create a protection for these basic vulnerabilities of your organization.

Once the customers understand that your organization has successfully certified to this security scheme, they get a confidence to approach you more often. This certification ensures them that you have taken the first step towards securing their privacy as well.

Getting certified with valid certification bodies can keep away hackers who look for unprotected and exposed organization system and software. This certification badge also creates an advantage of attracting more customers who consider your venture a successful, secure and trustworthy.

Certification of security scheme is mandatory when working with government contracts or certain technical products and services. Working with these central government contracts will require handling more sensitive and personal information, thus cyber essential certification is more important so that they can be saved from those cyber threats.

Types of securities

There are different ways to ensure that your system is secured against these threats. Not all the organizations will have time and experts to create a full-on security system for protecting themselves. The main types of securities are:

The easiest way is to gain your own knowledge of cyber securities and secure your companies ITs and software yourself.
Cyber essential certification can be adopted if you want to take security to a more reliable level.
For more advanced cyber security you can opt for cyber essentials plus certification.

Cyber Essentials and Cyber Essentials Plus

Cyber Essentials

This scheme gives the organization basic security against common cyber attacks. Securing your system from these easy vulnerabilities are important because, if exposed, they can make you an easy target for those cyber attackers.

Getting this certification is simple and less costly. The important advantage of this type is that you can decide how much the certification company, you chose, should interfere once the security is certified. You can ask for as much help as you need and avoid unwanted interference.

Cyber Essentials Plus

It is a type of security system with the same simplicity in technical methods and the place where to put them, as the Cyber Essential scheme. The difference is that the verification of security is done by the certification company, you chose, independently.

5 main technical controls provided by the cyber essentials

When we say that these schemes provide security against cyber threats technically, it means that they provide with the main technical controls as given below;

Boundary firewalls and internet gateways for your system
Secure your system configuration
Control the access to your system or software
Protection from malware
Patch management

Certification methods

After deciding, mentally, the type of security you want to implement to your system, you can start the step by step process towards certification of the cybersecurity.

There are three steps towards certification:

Selecting Certification Body through one of the main five Accreditation Bodies.
Making sure that your IT is secure and meets the standards set by the Cyber Essentials
Complete the questionnaire provided by the selected Certification Body.

We can know about these processes in more details:

Selecting Certification Body through the Accreditation Bodies

There are mainly five Accreditation Bodies currently: APMG, CREST, IASME consortium, IRM Security and QG management standards. Research about these bodies and select the best suit for your organization and your security needs. Once selected the Accreditation Body, click on their website link and go through their Certification Bodies list. These are the bodies that will verify your securities and provide you with cyber essentials certificate.

The processes Accreditation Bodies perform are:

These bodies provide the questionnaire for the certification process.
Conducts processes for auditing the Certification Bodies in them.
Checks whether these Certification Bodies meet all the technical competence demanded by NCSC
These Accreditation Bodies are regularly audited by NCSC

Making sure that your IT is secure and meets the standards set by the Cyber Essentials.

For the certification process, the Cyber Essentials will need some requirements for your information technology and you will be advised to provide various forms of evidence before the certification process.

All you need to take care of is that your systems and software can meet these requirements and can submit those evidence, the Certification Body you chose demands, before moving on to the next step of certification.

Complete the questionnaire provided by the selected Certification Body

After providing with all the requirements and evidence demanded by the Certification Body, they will start the installation, configuration and maintenance of your information technology. Now the last step is to answer the questionnaire the Certification Body supply you with and submit them