Reviewing Niche Products And Services

Reviewing Products and services can lead to unlimited opportunity

In this article we’ll be discussing the process of researching products and services that can be used as reviews within the posted content on your website. There is an awesome opportunity residing in every niche and product reviews are a critical component to any successful authority website on the internet.

Let’s have a look at these topics:

Introduction to Product Reviews
Products and Services can lead to great opportunity
The Top Platforms to use for product research
Building product keyword lists

Introduction to product reviews

Marketers create several types of product reviews:

Single product review – ex: Mr Coffee 12 Cup Coffee Maker
multiple product review – ex: Best 12 Cup Coffee Makers
Product vs product review- ex: Mr Coffee vs Keurig 12 Cup Coffee Makers

There are other ways to review products, some other product review types are:

Video – display product and how to use
Unboxing from delivery
Negative review warning viewers and offering a better choice
The 5 Ws – ex. who: Mr. Coffee – when: sold in stores, what: digital coffee pot, why: it’s new and improved, where: online and near you.

What can be included in our review:

Overall rank
Product descriptions
Pros and Cons
Price
Guarantee – yes/no
Product specifications

These can be displayed somewhere on the review page.

The reviewing products and services process is all to inform your readers so that they can make an educated purchasing decision, and help them make the best choice for their situation. The viewer has come to your website by choosing our link from the search engine result pages (serp’s).

The first thing they see upon entering your site is the link page that they clicked on. We should come across, or appear to them as professional business people who care about them so they can feel comfortable and trust us as niche authorities.

We also need to see the whole process from the right point of view in that we are trying to help the reader make an educated purchasing decision. We are NOT trying to sell them anything. Our service to the reader is to provide them with reliable quality content that answers their search entry, and lead them to the better choice, which could be the product that we are promoting.

How Reviewing Products and Services can lead to great opportunity
Every review represents a burst of traffic to your website and also an evergreen, or continuous, source of traffic. It’s a great idea to pay attention to the new releases, or trending products in your niche that you can review. As viewers are looking for the new product they can see your review and end up on your website, possibly leaving their email address or even making a purchase.

The more reviews that you write means more and more traffic to your website, coming from the many social media sites, forums, and various serp’s (search engine result pages). So, the more quality product reviews we can write means all the more potential opportunity through the many avenues can come our way.

The Top Platforms to use for product research

Product source or website – Best for specifications and details
Manufacturer – Best for specifications and details
Distributor source – Amazon, Best Buy, Home Depot
Reviews – great for feedback on the product. It’s a good habit to always check the product reviews on Amazon, and wherever the product is sold.
Google alerts – Google.com/alerts/product name – this will get lots of relevant info in your email so that you can stay updated and well-informed concerning the product.
Highest Competitors – could find some info useful whether a video or previously unknown fact.
JV sources – joint venture: JVzoo, JVnotifypro, phys example: The Rock and Under Armour teaming up to create a specific line of clothing.

Building a product keyword list
It’s really necessary to use a good keyword tool and there are a number of good ones Free online and most at least have free trials.

The FREE Google Keyword Planner has been around for many years now and is a great one to use. This keyword planner is great to use with each and every post, article, or page that you write and can certainly be of great assistance as you fill up your website with fresh, quality, relevant, keyword rich content that attracts viewers and satisfies their search inquiries.

One great thing about using this tool is that you can draw information directly from Google’s search engine which is by far the largest and most used search option available.

Find a quiet place and spend some time researching within and making a list of topics and ideas that you can write about. Every title should have one main keyword in it. Within every niche there are many areas or topics that can be written about. Every article, post, or page that you create for your website should have a keyword in the title and that will be the focal point of the article.

The goal for every article or post is to get your article and website ranked well with Google, Bing, Yahoo, and the rest of the search engines. This will attract visitors from the vastness of the internet to visit your site.

It’s best to save all of the keywords that we want to use and add them to the list which is saved within the keyword tool that we’re using. Some great information is found in the keyword tool, and it’s also best to choose a keyword that:

Is relevant to my niche
Gets over 30 average searches per month
Has less than 100 QSR, or quoted search results (competing sites)
Must be grammatically correct

While you’re building up your website with useful quality article content you are also presenting yourself as an expert within your niche.

Content Marketing Secrets of Ancient Rome

The armies of Rome were unlike anything their neighbours had. They build an empire – one of the largest in history – on the backs of their soldiers. And what made them so superior to every fighting force in the region?

Sure, they had technology. Roman swords and armour were made well, I imagine.

Useful, but not decisive.

What really made the difference was not what the warriors carried, but who the warriors were.

They had the best training.

They knew how to travel.

And they were the most disciplined.

Romans could crush forces ten times their number. They arrived with strength, kept tight formations and worked in unison.

Vast barbarian hordes rushing at them didn’t stand a chance.

There are lessons in this for any content marketer.

The first is that your “equipment” – your words – doesn’t matter as much as you think. Sure, it’s relevant. After all, a broken sword will only do so much damage. And all things being equal, superior marketing savviness will beat any competition.

But things are rarely equal – and “git gud” isn’t great advice while you’re still learning.

While building your skills, you can focus on the other lessons from history.

Because the second lesson is to know how to (metaphorically) travel. The Romans built an empire from Britain to the Middle East by being able to send troops where they needed. If there was trouble, they could bring the firepower.

And the empire only fell once travelling became difficult.

The marketing lesson is knowing how to deliver your content to your market. A decent piece of writing on their screen beats something amazing they’ll never see.

That means knowing enough SEO to get people to your site. And enough about the platforms they use to get the content to them.

The third lesson is discipline.

Consistent, high volumes of quality content will overwhelm anyone. And not in a “beating them into submission” way. No, people will see you as more than just another expert. Deliver this much value and you’ll always be on their minds.

It doesn’t matter that the value has an ad in it. If people are ready to buy, they’ll buy. If not, they’ll appreciate the content. You’ve added value to their life today.

Just like you did yesterday and will do again tomorrow.

This doesn’t work as well with traditional marketing. I’m not saying it won’t work – it’ll definitely get you sales. But consistently delivering content does more than just sell. It builds your brand and client loyalty. It sets you up as a leader, not a spammer.

And in their minds, all roads lead back to you.

The good news is discipline takes many forms.

You could write content every day.

Or you could invest your hard-earned cash and I’ll write for you. You’re sacrificing something other than time, which tends to be the smart move.

Importance of Followers and Fans on Social Media Platforms

In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and out of the 70% of the users are regular ones, these spaces have turned into a great channel for marketing and advertising. However, it is not enough to just have great content one also will have to increase their fan following.

Who are fans and followers?

People who use a certain platform not only post their content, but also look for other people’s content with whom they can connect. So when these people start following their favorite accounts religiously, they become a follower and a fan.

Just like marketing happens in the real world, one will need more fans and potential customers to follow them on social media so that they can be converted into customers. That is why it is seen that fans play the most crucial role In making or breaking an account and their creator’s social media influence. These fans will only become loyal supporters, chain marketers, and customers for their followed people and business accounts.

Why followers and fans are so important?

Having a huge following on social media is important because:

Make the brand popular: one can use social media to promote their brand, whether it is any product, service or thought. Having a huge number of followers means they can reach out to their fans and establish their offering to them.

Create a community: many times it is not about just marketing or advertising, sometimes it is about reaching out to like-minded people. Social media can be a great platform for finding people like oneself and also it becomes easy to say what one wants and it will reach people easily.

Increase the influence: every brand or a social media influencer needs to spread their business and for that followers and fans are the best way to go about. Usually, these fans and followers only become marketers thus spreading the brand more effectively.

Why buy fans and followers?

Now that one has noticed how much followers and fans can affect one’s social media presence, whether it is an individual or a business. Therefore, other than some of the organic ways one can also buy followers for their account. Some of the benefits of buying social media fans are:

One can grow their business instantly without having to wait for a longer period of time.

Followers attract followers, so if one has a strong number of followers on their profile this will show the popularity and effectiveness of one’s products and thus will attract more followers.

Having more followers will influence people to visit one’s website, thus increasing the website traffic.

Having more followers means more visibility and that means more customers, all this will lead to higher revenue.

A large number of followers will also make one look more credible and thus will give a boost to one account among other competitors.