The Benefits Of Offering A Free Membership

You can truly expand your business fast if you offer a full-fledged and valuable membership site free to your prospects and customers. This is a killer way to build your email list and to really get close to your audience. You see this happening in a micro way with Facebook groups, and how small business owners are using them to build community.

Let’s look at the many benefits of offering a totally free membership.

Grow Your Business

People like free stuff so if you offer a free membership community for your audience, they’re going to jump on it. This is especially true if you already have a following and customers. They like to feel as if they’re VIPs and in the know.

Build a Community of Fans

When you have customers, they may or may not buy from you again. They might not remember to look for you, so it’s not even that likely they’ll buy from you again – unless the price is right and they happen to see a new advertisement or mention of you. If they’re a member of your community, they’ll see it.

Identify New Target Markets

Something interesting happens in a private community among like-minded individuals. They start sharing about other things. They share their lives in an intimate way with the other members. It starts feeling like a safe place to share. When they share, you learn about more ideas and products you may want to create, or lookalike audiences you can target.

Build Your Brand

Having a popular membership site will help you build your brand because more people will know who you are. Give your members the incentive to promote your membership too. For example, give them points for getting people to sign up and for sharing that they can use toward products. That will help you build your list free.

Promote Paid Products

Since they are getting the membership free, you can promote all your paid products to them when they’re using your platform. Since they’re not on Facebook, LinkedIn, or another platform, all the distractions are gone and they’re going to be more likely to take advantage of your offers.

Offer Paid Upgrades

Even if you have a free membership site, it doesn’t mean you can’t offer a more exclusive one that offers more time with you – such as one-on-one video conferencing or something each week. If your free membership is hopping, people are going to want to find out about the exclusive options too.

Build Your Email List

Everyone who gets in your membership is being signed up to your email list. Because it is such a high-value offer, they’re not really going to think anything about giving their email to be part of a membership. It’s easy.

Content Marketing Secrets of Ancient Rome

The armies of Rome were unlike anything their neighbours had. They build an empire – one of the largest in history – on the backs of their soldiers. And what made them so superior to every fighting force in the region?

Sure, they had technology. Roman swords and armour were made well, I imagine.

Useful, but not decisive.

What really made the difference was not what the warriors carried, but who the warriors were.

They had the best training.

They knew how to travel.

And they were the most disciplined.

Romans could crush forces ten times their number. They arrived with strength, kept tight formations and worked in unison.

Vast barbarian hordes rushing at them didn’t stand a chance.

There are lessons in this for any content marketer.

The first is that your “equipment” – your words – doesn’t matter as much as you think. Sure, it’s relevant. After all, a broken sword will only do so much damage. And all things being equal, superior marketing savviness will beat any competition.

But things are rarely equal – and “git gud” isn’t great advice while you’re still learning.

While building your skills, you can focus on the other lessons from history.

Because the second lesson is to know how to (metaphorically) travel. The Romans built an empire from Britain to the Middle East by being able to send troops where they needed. If there was trouble, they could bring the firepower.

And the empire only fell once travelling became difficult.

The marketing lesson is knowing how to deliver your content to your market. A decent piece of writing on their screen beats something amazing they’ll never see.

That means knowing enough SEO to get people to your site. And enough about the platforms they use to get the content to them.

The third lesson is discipline.

Consistent, high volumes of quality content will overwhelm anyone. And not in a “beating them into submission” way. No, people will see you as more than just another expert. Deliver this much value and you’ll always be on their minds.

It doesn’t matter that the value has an ad in it. If people are ready to buy, they’ll buy. If not, they’ll appreciate the content. You’ve added value to their life today.

Just like you did yesterday and will do again tomorrow.

This doesn’t work as well with traditional marketing. I’m not saying it won’t work – it’ll definitely get you sales. But consistently delivering content does more than just sell. It builds your brand and client loyalty. It sets you up as a leader, not a spammer.

And in their minds, all roads lead back to you.

The good news is discipline takes many forms.

You could write content every day.

Or you could invest your hard-earned cash and I’ll write for you. You’re sacrificing something other than time, which tends to be the smart move.

Becoming Instagram Famous Isn’t That Hard

A strong and stunning Instagram feed
There are a number of key factors that can make your famous here on this widely used platform all over the globe. You have to keep your concerns only with those who are going to get you a great number of followers for a long time. In this regard, the most important thing is to make your profile look great to others. Making your profile appealing for your visitors is one of the key factors of becoming popular on Instagram.

For example, you are supposed to showcase your photography skills to the public, don’t ever dare to post a low quality or a bad photo, which will surely ruin everything in front of your audience. Rather choose not to post anything at all. High-quality content is the only thing that is going to get you the expected engagement rates.

Moreover, keep in mind that the people will attract to your profile only if you have something unique as compared to others. Uniqueness is the most important thing because if you aren’t unique, you aren’t giving people any reason to follow you. For example, if you are selling content writing services to the public, make them available the reasonable rates or give them offer to have the first article done for free. In this way, you can attract the people towards you by posting these offers visually on Instagram.

Make the people notice your profile
Managing to get the attention of people isn’t something very simple. You have to go through a lot of struggle in this scenario. You are having the aim of thousands of followers, likes, and comments but unfortunately, getting a few hundred followers becomes a hectic job.

In this regard, you can try out a few things to make other people notice you. Approach the people whom you know already and ask them to follow you on Instagram. Choose to add hashtags or captions to your photos. Using hashtags will make you appear in the hashtag feeds of Instagram. You can choose to follow a plenty of Instagram profiles and in this way, lots of them will follow you back. Also, interact with them in a nice manner to have a healthy relationship. Leaving good comments on photos of others may also get you, followers. Keep experimenting with different things until you get the desired number of followers.

Keep your followers engaged with you the right way
One of the most crucial things to mention here is that becoming Instagram famous isn’t about getting followers only but you need to retain your existing followers as well. In this scenario, keeping them happy, satisfied and engaged is another goal to achieve. Choose to make an amazing relationship with your followers by posting on a regular basis, replying to their comments individually etc. You may also choose to ask questions or try anything else to engage with your followers. It will surely let you build long-lasting relationships with your followers.