The Power of Content Marketing Storytelling

3 Easy Ways to Increase Your Social Media Engagement

Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, stories are up to 22 times more memorable than facts.

Here’s a great example of how a passionate story inspires, promotes and increases loyalty and social media engagement. SoulCycle is a trendy spinning studio that entices people to try out a fairly pricey class by using an emotional narrative.

This is also an example of brand positioning, but SoulCycle used it as a content piece across online platforms and on studio walls:

So how can you incorporate story telling into your business marketing efforts? Here’s 3 easy ways to get started with:

1. Lights, Camera, Engagement

One of the top ways to tell interesting stories is with video. I recently attended Social Media Marketing World in San Diego, and this was probably the biggest takeaway: you need to be focusing on video if you want to increase your social media engagement.

I know some people hate being in front of a camera, but there are a few ways to make it easier.

For example, if you’re a life coach, you could create short videos answering common questions your clients face such as Am I in the right career? How can I be happier in my relationship?

It feels much more comfortable and natural to speak about what you know, and you might find yourself actually enjoying it.

You could sit in your office, outside with a cup of coffee… whatever puts you at ease and creates a nice aesthetic for people to look at.

If you’re still shaking your head, how about creating videos that feature other experts (who aren’t competitors) or using imagery and text to tell a short story? A life coach could share graphics with inspirational quotes set to music or shoot a beautiful sunrise and ask followers: What are you grateful for today?

Whether you’re using Facebook Live or creating 15-second clips to share on Instagram, use the platforms your target audience does and start shooting!

2. Lose the Links on Facebook

It’s now common knowledge that Facebook limits the reach of your post if you include a link. When you share a post without a link, your engagement is much higher. We’ve seen his happen and have changed our Facebook marketing ways accordingly.

It’s not just Facebook who doesn’t want to see a bunch of links-it’s your audience. People like to engage with a brand and have authentic conversations, not just be fed a steady stream of links to relevant content.

You can limit your links by creating videos with calls to action, focusing more on problems and solutions your product and services offer, and asking your followers questions they’ll want to answer.

3. Add More Humanness

I kept hearing the word “humanness” at the conference. It relates to the simple idea of creating a more authentic story by being yourself to connect with your audience.

Warby Parker is an affordable eyeglasses company that focused their brand positioning around humanness. They never marketed to their audience by saying something like “We sell cheap eyeglasses for the whole family!”

Instead, check out the story they used across all of their channels:

“Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

Remember, telling a story is not intended to be a sales tool! Your end goal is of course to grow leads and sales, but your intent should be building strong relationships with your customers and online community. If you do that well, the rest will follow.

Don’t have a way with words, or the time to juggle all of your tasks, let alone focus on growing followers and engagement?

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

The Internet Lifestyle For College Students

The reality that most college students are facing when they graduate from school are either.

One.

They will not be able to find a job.

Two.

If they do find a job, it won’t be the one that they want to work at.

Which is why starting an internet business in their dorm room and working on it around their schedule is the best option for them.

Many go out and do part-time work, but that is really a waste of time.

Students would better off using that same amount of time to working on an internet business that will start bringing them in passive income.

There are 2 types of income that you can earn.

Active income- the amount you are paid for by the hour for being there.

Passive Income- money coming to you, whether or not you working or not!!

See the difference?

Your main goal in your career is to set up a business that allows you to earn MASSIVE passive income daily!!

This what the schools aren’t teaching their students and it is a huge problem in our society.

Okay, now that you understand the difference between active and passive income.

Here are the 4 steps to starting your online business from your dormitory and living the internet lifestyle.

1). Target a market or niche.

2). Set-up a 1-page opt-in site.

3). Drive a lot of traffic to that site.

4). Monetize that traffic.

This is an outline of what your internet business should look like.

Now, let go little more into details here about each step.

Targeting a niche.

Do your research and find out what type of problems your classmates are facing in school or look to find a product or market that is being underserved.

Once you find it.

Go get a product or service that can solve that problem.

It’s really that simple.

Also, make sure that the market you choose is full of hungry prospects.

Because the market will always determine the niche that you choose.

After you find your affiliate product.

Buy a domain name and set up a 1-page site.

You will need to write up a short 12-page report that you give away to people who opt-in to your newsletter.

Your report must be of value to your prospect, because you want to build trust with them.

Next, do videos to drive traffic to your site.

I would interview experts and then link your site in the resource box.

Start a Facebook group as well.

Write a few articles or share some in your newsletter.

The next thing is to start making money from all your previous efforts.

You should have already signed up with a ClickBank/Commission Junction and any other affiliates.

It’s free too, so don’t worry about that.

I like to contact companies who don’t have an affiliate program and then help them create one and create a distribution channel from it.

Look, this is just an outline that any college student can use.

Setting Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn’t just about creating a plan for our success in life, it’s also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we’ll discuss:

Guidance in your niche selection
What are niche goal projections and outcomes?
Are you busy or productive
Ninja productivity hack revealed
Video – Goal projections and outcomes

Guidance in your niche selection

What do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche – The topic or category that you’ve chosen for your site.

Goal – The end result that you are seeking.

Projection – An estimation of when the end result will occur,

for example:

First commission sale within 30 days.

>>>>By writing an article per day for 30 days.

First page ranking with my targeted keyword within 30 days.

>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.

What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I’ve heard that “excellence is a commitment to completion”, so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy – actively involved in doing something, or having a lot of things to do.

Productive – achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It’s easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we’ll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It’s best to select a niche that you would like to spend a lot of time and energy on, not one that you’ll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They’re great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn’t matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here’s a great tip I’ve used and recommend to you.

Plan ahead and:

Remove all distractions or find a place where you can be uninterrupted.
Choose only one thing to focus on completely for an hour and set a timer.
Stop when the timer goes off and leave it for the next time. Don’t think about it anymore.
Take a short walk or take a non-sitting break, unless you’ve been using a standing desk. Lying flat on your back might feel good too.
Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you’ve powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.